How to Become a Pinterest Manager: The Ultimate Guide!

To become a Pinterest Manager, you can start by learning the necessary skills and strategies through online courses or resources. Once you have gained the knowledge, you can offer your services to clients to help them promote their content, products, and services on Pinterest and achieve their digital marketing goals.

Pinterest Managers assist businesses across various industries, including service-based, e-commerce, and in-store, in optimizing their Pinterest presence and driving traffic to their websites. By staying updated with the latest trends and best practices, you can build a successful career as a Pinterest Manager and potentially earn a good income.

Section 1: Introduction To Pinterest Management

A Pinterest manager is an online service provider who helps businesses promote content, products, and services on Pinterest. They assist clients across service-based, ecommerce, and in-store industries to achieve their digital marketing goals. Businesses need Pinterest managers because there is a huge demand for professionals who can set up well-optimized pages on Pinterest. Some companies will hire managers to fix their pages by updating visuals, keywords, and optimizing pins. Becoming a Pinterest manager can be a lucrative career option, with managers earning both hourly wages and service fees. The exact earning potential can vary depending on factors such as experience, expertise, and client demand. Pinterest management offers numerous benefits, including the flexibility to work remotely, the opportunity to help businesses grow their online presence, and the chance to develop valuable digital marketing skills.

Section 2: Skills And Knowledge Required For Pinterest Management

Skills and knowledge required for Pinterest management include:

  • Understanding of the Pinterest platform and its features
  • Social media marketing knowledge
  • Design skills for creating appealing pins
  • Knowledge of analytics and data analysis
  • Time management and organization skills

An effective Pinterest manager should have a solid understanding of the platform and how it works. This includes knowing how to navigate the different features and tools available to maximize marketing efforts. Additionally, having knowledge of social media marketing strategies is crucial for creating and implementing successful Pinterest campaigns. Design skills are also important as visually appealing pins attract more engagement. Being able to analyze data and interpret analytics will help in measuring the effectiveness of strategies and making informed decisions for improvement. Finally, time management and organization skills are essential for effectively managing and maintaining a Pinterest account. By having these skills and knowledge, individuals can become successful Pinterest managers and help businesses achieve their marketing goals.

Section 3: Steps To Become A Pinterest Manager

Researching and familiarizing yourself with Pinterest is the first step to becoming a Pinterest manager. It is important to understand the platform, its features, and how users interact with it. Gain practical experience by creating a personal account and actively using Pinterest. This will help you understand the platform from a user’s perspective and give you insight into its functionalities. Learning about Pinterest algorithms and best practices is crucial to optimize content and increase visibility. Developing your design skills and creating visually appealing pins will make your content stand out. Building a portfolio and showcasing your work is essential to demonstrate your expertise to potential clients. Networking and marketing yourself as a Pinterest manager is necessary to attract clients and build a clientele. Continuously updating your knowledge and skills is important in this ever-evolving platform.

Section 4: Services Offered By Pinterest Managers

Section 4: Services Offered by Pinterest Managers Pin creation and design: Pinterest managers are experts in creating visually appealing pins that are optimized for the platform. They understand the importance of eye-catching graphics and compelling content that will drive engagement and clicks. They can create pins that align with the client’s brand and target audience, using design tools like Canva to produce high-quality visuals. Keyword optimization: Pinterest managers have a deep understanding of keyword research and optimization. They know how to strategically incorporate relevant keywords into pin descriptions, titles, and board names to improve the visibility and searchability of the client’s content. By optimizing for the right keywords, they can help increase organic reach and drive targeted traffic to the client’s website or products. Pin scheduling and optimization: Pinterest managers use scheduling tools like Tailwind to plan and automate the distribution of pins. They can create a consistent pinning schedule that maximizes the client’s visibility without overwhelming their followers. They also analyze and optimize pin performance, tracking metrics like saves, clicks, and impressions to identify what works and make data-driven adjustments to their strategy. Pinterest account setup and optimization: Pinterest managers are skilled in setting up and optimizing Pinterest accounts for businesses. They ensure that the client’s profile is fully optimized, including using a business account, claiming website, enabling rich pins, and setting up relevant boards. They also ensure that the account is visually appealing, with a cohesive brand presence that attracts followers and drives engagement. Analytics and performance tracking: Pinterest managers regularly monitor and analyze the performance of pins and boards using Pinterest analytics or third-party tools. They track key metrics and identify trends and patterns to inform their content strategy. By understanding what types of pins resonate with the audience and drive results, they can continuously optimize and improve the client’s Pinterest presence. In conclusion, Pinterest managers offer a range of services to help businesses leverage the power of Pinterest for their marketing efforts. From pin creation and design to keyword optimization, scheduling, account setup, and analytics, they have the expertise to drive brand visibility, increase engagement, and generate targeted traffic.

Section 5: Finding Pinterest Manager Clients

Utilizing Facebook Groups for client acquisition
Facebook groups can be a valuable resource for finding potential clients as a Pinterest manager. Joining groups related to business, marketing, and entrepreneurship can increase your chances of connecting with individuals who may be interested in your services. You can actively participate in these groups by sharing your expertise, offering valuable advice, and showcasing your Pinterest management skills. By establishing yourself as a trusted and knowledgeable professional within these groups, you can attract clients who are in need of your Pinterest management services. It is important to remember to always follow group guidelines and avoid being overly promotional. Instead, focus on building relationships, providing value, and demonstrating your expertise.
Creating a Pinterest manager services landing page
Creating a landing page specifically for your Pinterest manager services can be an effective way to attract potential clients. This page should highlight your skills, experience, and the benefits of working with you as a Pinterest manager. Include examples of successful Pinterest campaigns you have managed, testimonials from satisfied clients, and any relevant certifications or training you have completed. Make sure to optimize your landing page for search engines by including relevant keywords that potential clients might search for when looking for a Pinterest manager. You can also drive traffic to your landing page through social media, email marketing, and other digital marketing strategies.
Networking through LinkedIn and other professional platforms
LinkedIn and other professional platforms can be valuable tools for networking and connecting with potential clients as a Pinterest manager. Create a professional profile that showcases your skills, experiences, and achievements. Join relevant LinkedIn groups and engage with other professionals in your industry. Connect with individuals who may be in need of Pinterest management services and reach out to them with personalized messages highlighting how you can help their business succeed on Pinterest. Utilize LinkedIn’s advanced search features to find individuals who match your ideal client profile and send them connection requests. Networking through professional platforms can help you build relationships, establish credibility, and ultimately attract clients.
Utilizing Pinterest itself to find potential clients
As a Pinterest manager, you can utilize Pinterest itself as a tool to find potential clients. Use the search function to find businesses and individuals who are active on Pinterest and may be in need of your services. Follow their accounts, engage with their content by liking and commenting on their pins, and share valuable insights or suggestions. This can help you build rapport and establish yourself as an expert in Pinterest management. Additionally, you can create your own boards and pins showcasing your work and expertise to attract potential clients who are seeking Pinterest management services. Optimizing your own Pinterest profile and boards with relevant keywords can also help potential clients discover you when searching for Pinterest managers.

Section 6: Managing Pinterest Clients And Delivering Results

Setting client expectations and goals

When managing Pinterest clients, it is crucial to set clear expectations and goals from the beginning. This helps ensure that both you and the client are on the same page and working towards the same objectives. Start by having a conversation with the client to understand their specific needs and what they hope to achieve through Pinterest marketing. This will allow you to develop a tailored strategy that aligns with their goals.

Developing a Pinterest marketing strategy

Once you have a clear understanding of the client’s goals, it’s time to develop a Pinterest marketing strategy. This includes identifying the target audience, creating engaging visuals and content, and implementing the necessary tactics to drive traffic and conversions. It’s important to constantly monitor and analyze performance metrics to see what’s working and what’s not, and make adjustments accordingly.

Monitoring and analyzing performance metrics

Monitoring and analyzing performance metrics is essential to measure the success of your Pinterest marketing efforts. Keep track of key metrics such as engagement rate, click-through rate, and conversion rate. This data will provide valuable insights into the effectiveness of your strategies and help you identify areas for improvement.

Adjusting strategies based on data and insights

Based on the data and insights gathered from performance metrics, it is important to adjust your strategies accordingly. This might involve making changes to the type of content you create, the frequency of posting, or the targeting of your ads. Continuously optimizing your strategies will help you deliver better results for your clients and ensure their satisfaction.

Section 7: Growth And Advancement In Pinterest Management

Scaling your Pinterest management business
Offering additional services like Pinterest advertising
Becoming a Pinterest expert and thought leader
Building a team of Pinterest managers

To scale your Pinterest management business, consider offering additional services like Pinterest advertising. This can help you attract new clients and increase your earning potential. By becoming a Pinterest expert and thought leader, you can position yourself as a trusted authority in the field. This can lead to speaking engagements, consulting opportunities, and higher-paying clients. As your business grows, you may want to consider building a team of Pinterest managers. This can help you handle a larger client base and take on more projects. It’s important to train and mentor your team to ensure consistent quality and customer satisfaction.

Section 8: Conclusion

Recap of key points covered in the article:
  • A Pinterest manager is an online service provider who helps businesses promote content, products, and services on Pinterest.
  • They assist clients across various industries to achieve their digital marketing goals.
  • Pinterest managers are in high demand as companies need well-optimized pages and pins.
  • The income of a Pinterest manager can vary, with some earning an hourly wage and others charging a flat rate.
  • To become a successful Pinterest manager, consider offering a range of services, setting clear rates, and building a strong online presence.
  • Facebook groups can be a great source of clients for Pinterest managers.
  • Utilize tools like Canva and Tailwind Scheduler for designing and scheduling Pinterest content.
  • Understanding the Pinterest algorithm and what works in Pinterest marketing is crucial for success.

Final thoughts on becoming a successful Pinterest manager:

Becoming a Pinterest manager can be a lucrative career choice for those with a passion for social media marketing. By staying updated with the latest Pinterest trends, offering valuable services, and building a strong network, you can attract clients who will chase your expertise. Remember to continuously improve your skills and adapt to the ever-evolving world of Pinterest marketing to stay ahead in the industry.

Frequently Asked Questions For How To Become A Pinterest Manager

How Much Can A Pinterest Manager Make?

A Pinterest manager can make a good income, depending on their experience and client base. The average hourly wage for a Pinterest manager is competitive and can range from $15 to $50 per hour. With a growing demand for Pinterest marketing, there is ample opportunity for a Pinterest manager to earn a substantial income.

What A Pinterest Manager Does?

A Pinterest manager is an online service provider who helps businesses promote content, products, and services on Pinterest. They assist clients in achieving their digital marketing goals, across various industries. Companies often hire Pinterest managers to optimize their pages, update keywords, and optimize pins, due to the high demand for their expertise.

Are Pinterest Managers In Demand?

Yes, Pinterest managers are in demand as businesses seek help with promoting their content, products, and services on Pinterest. These managers assist clients across various industries to achieve their digital marketing goals. Their services include setting up well-optimized pages, updating keywords, optimizing pins, and improving display visuals.

How Much Do Pinterest Managers Make Per Hour?

Pinterest managers can make an hourly wage that varies depending on factors such as experience, skills, and location. However, specific information on the exact amount they make per hour is not readily available.

How Much Can A Pinterest Manager Earn?

Pinterest managers can earn a competitive income based on their experience and the number of clients they serve.

What Does A Pinterest Manager Do?

A Pinterest manager helps businesses promote their content, products, and services on Pinterest, assisting clients in achieving their digital marketing goals.

Why Do Businesses Need A Pinterest Manager?

Businesses need a Pinterest manager to effectively promote their brand on Pinterest, increase their online presence, and reach a larger audience.

Are Pinterest Managers In Demand?

Yes, there is a high demand for Pinterest managers as businesses seek professionals who can optimize their Pinterest pages and effectively promote their content.

How Do I Become A Pinterest Manager?

To become a Pinterest manager, you can start by learning about Pinterest marketing strategies, gaining experience managing Pinterest accounts, and building a portfolio.

What Skills Are Required To Be A Pinterest Manager?

To be a successful Pinterest manager, you should have strong communication skills, knowledge of Pinterest marketing strategies, and proficiency in content creation.


Becoming a Pinterest manager can be a rewarding career choice, allowing you to help businesses promote their content, products, and services on this popular platform. By setting up well-optimized pages, updating keywords, and optimizing pins, you can help clients achieve their digital marketing goals.

With the demand for Pinterest managers on the rise, there is ample opportunity to earn a competitive income in this field. If you’re ready to embark on this journey, consider taking a Pinterest manager course to learn the necessary skills and tools for success.

Start your journey to becoming a sought-after Pinterest manager today!

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