How to Shop on Instagram: The Ultimate Guide

How to Shop on Instagram

To shop on Instagram, simply tap on a post with a shopping tag to view the product and then tap on the tag to go to the product page. Alternatively, you can go to the profile of the shop you want to browse and tap on “View Shop” to explore their products.

It’s an easy and convenient way to discover and purchase items directly on the platform. Shopping on Instagram has become increasingly popular as more businesses take advantage of the platform’s e-commerce capabilities. With a simple tap, users can browse and buy products from their favorite brands, all within the Instagram app.

We will explore how to shop on Instagram, including the steps to follow and the different options available. Whether you’re looking for fashion, home decor, or electronic gadgets, Instagram’s shopping feature offers a seamless shopping experience for users. So, let’s dive in and discover how to make the most of Instagram’s shopping capabilities.How to Shop on Instagram

Introduction To Instagram Shopping

What is Instagram Shopping?

Instagram Shopping is a feature on Instagram that allows users to browse and purchase products directly from the app.

It provides a seamless shopping experience by integrating product listings and checkout options into the platform.

With Instagram Shopping, businesses can showcase their products, tag them in posts, and enable users to make purchases without leaving the app.

Importance of Instagram Shopping

Instagram Shopping has become increasingly important for businesses, especially those in the e-commerce industry. Here are a few reasons why Instagram Shopping is essential for your business:

1. Expanded Reach: By leveraging Instagram’s massive user base, you can gain exposure to a wider audience and reach potential customers who may not have discovered your brand through other channels.

2. Enhanced Customer Experience: Instagram Shopping offers a convenient and streamlined shopping experience. Users can easily browse through products, view detailed descriptions, and make purchases with just a few taps. This simplicity and efficiency can help drive sales and improve customer satisfaction.

3. Increased Sales Potential: With Instagram Shopping, you can showcase your products in a visually appealing way, making it easier for users to envision themselves owning and using them. The tagging feature allows you to directly link products to your posts, providing a seamless path from discovery to purchase.

4. Insightful Analytics: Instagram provides valuable insights and analytics for businesses using the Shopping feature. You can track metrics such as engagement, click-through rates, and conversion rates, allowing you to measure the effectiveness of your Instagram Shopping campaigns.

5. Authentic Engagement: Instagram’s highly visual nature allows businesses to create engaging and authentic content that resonates with their target audience. By incorporating product tags into your posts, you can seamlessly blend your products into your overall content strategy, building trust and establishing a strong brand presence.

In conclusion, Instagram Shopping is a powerful tool that enables businesses to connect with their audience, expand their reach, and drive sales. By optimizing your Instagram presence and utilizing the Shopping feature effectively, you can create an enjoyable shopping experience for your customers and ultimately boost your business’s growth.

Setting Up Your Instagram Shop

Getting Started with Instagram Shopping

To start setting up your Instagram Shop, you need to ensure that you have a business account on Instagram. If you already have a personal account, you can easily switch to a business account by going to your settings and selecting “Switch to Business Account.” It’s important to have a business account as it provides you access to various features and tools that are specifically designed for businesses.

Submitting your shop for review

After switching to a business account, the next step is to submit your shop for review. This is a necessary step to ensure that your shop complies with Instagram’s policies and guidelines. To submit your shop for review, navigate to your business settings and select “Shopping.” From there, follow the prompts to add your products and connect a product catalog. Once you’ve completed this step, you can submit your shop for review by clicking on the “Submit for Review” button.

Tagging products in feed posts

Once your shop has been approved, you can start tagging your products in your feed posts. This allows your followers to easily shop for your products directly from your posts. To tag products in your feed posts, simply create a new post as you normally would and tap on the “Tag Products” option. From there, select the products that you want to tag and position the tags accordingly. Make sure to add a catchy caption and relevant hashtags to further increase engagement.

Tagging products in existing posts

If you have existing posts that you want to tag products in, you can easily do so by editing those posts. Simply go to the post you want to edit, click on the three dots at the top right corner, and select “Edit.” From there, tap on the “Tag Products” option and select the products you want to tag.

Once you’re done, save the changes and your product tags will be added to your existing post. This is a great way to make your older posts shoppable and drive more traffic to your shop. By following these steps, you can effectively set up your Instagram Shop and start leveraging the power of Instagram’s shopping features to reach new customers and boost your sales. Remember to regularly update your shop with new products and engage with your audience to maximize your results. Happy shopping!

Connecting Facebook Channels And Adding ProductsConnecting Facebook Channels And Adding Products

Connecting Facebook channels to Shopify

Connecting your Facebook channels to Shopify is a crucial step in setting up your Instagram shop. By integrating these two platforms, you can streamline your product listings and reach a wider audience. To connect your Facebook channels to Shopify, follow these simple steps:

  1. Log in to your Shopify dashboard and navigate to the Sales Channels section.
  2. Click on the + button to add a new sales channel.
  3. Select Facebook from the list of available sales channels.
  4. Follow the prompts to connect your Facebook business page to Shopify.
  5. Once connected, you’ll have access to all your Shopify products on Facebook and can easily manage your inventory and orders.

Adding Shopify products to Instagram Catalog

Once you’ve linked your Facebook channels to Shopify, it’s time to add your products to the Instagram catalog. This catalog is where you’ll store all the information about your products, including images, descriptions, and prices. Here’s how you can add your Shopify products to the Instagram catalog:

  1. Go to your Shopify dashboard and click on the Facebook channel.
  2. Select the Catalog tab and click on Add New Product.
  3. Choose the Shopify product you want to add to the catalog.
  4. Fill in the necessary details for the product, such as title, description, price, and images.
  5. Click on Save to add the product to the Instagram catalog.

Creating shoppable posts and stories

Now that your products are added to the Instagram catalog, you can start creating shoppable posts and stories. These types of content allow you to tag your products directly in the post, making it easier for your customers to purchase from you. Here’s how you can create shoppable posts and stories:

  1. Open the Instagram app and tap on the ‘+’ button to create a new post or story.
  2. Select the photo or video you want to use and apply any desired filters or edits.
  3. Tap on the ‘Tag Products’ option and select the product you want to tag from your Instagram catalog.
  4. Position the product tag on the photo or video and customize the text that appears when the tag is tapped.
  5. Repeat the previous steps to tag more products if needed.
  6. Once you’re done, publish your post or story, and your audience will be able to tap on the tagged products to view more details and make a purchase.

By following these steps, you can easily connect your Facebook channels to Shopify and add your products to the Instagram catalog. Creating shoppable posts and stories will enhance your customers’ shopping experience and drive more sales. Start leveraging the power of Instagram shopping to grow your business today!

Exploring The Best Instagram Shops

Instagram has transformed from a platform for sharing photos and connecting with friends to a thriving marketplace for shopping. With the rise of Instagram shops, you can now effortlessly discover and buy the latest fashion trends, all within the app. In this article, we will explore some of the best Instagram shops that you should check out for your next shopping spree. From trendy clothing brands to boutique stores, these Instagram shops offer a wide range of options to suit your style and preferences.


PrettyLittleThing is a well-known name in the fashion industry and their Instagram Shop is a must-visit for fashion enthusiasts. With their trendy and affordable clothing options, you can stay stylish without breaking the bank. From chic dresses to trendy accessories, PrettyLittleThing has something for everyone. Their Instagram Shop showcases their latest collections and offers a seamless shopping experience for their followers.


ASOS is a popular online fashion retailer that has garnered a massive following on Instagram. Their Instagram Shop not only features their brand but also showcases a variety of other well-known fashion labels. Whether you’re looking for a casual outfit, formal attire, or stylish accessories, ASOS has got you covered. Their Instagram Shop makes it easy for you to browse and shop their extensive collection with just a few taps.


Boohoo is a fast-fashion brand that has gained popularity for its trendy and affordable clothing options. Their Instagram Shop showcases their latest collections, allowing you to stay up-to-date with the latest fashion trends. From casual loungewear to glamorous party dresses, Boohoo offers a wide range of options for every occasion. With their Instagram Shop, you can easily discover and shop their stylish pieces directly from your Instagram feed.


Missguided is a fashion-forward brand known for its bold and edgy designs. Their Instagram Shop is a treasure trove for fashion enthusiasts looking to make a statement with their outfits. Whether you’re searching for trendy tops, eye-catching dresses, or statement accessories, Missguided has it all. Their Instagram Shop offers a seamless shopping experience, making it convenient for you to explore and purchase their unique pieces.


Hiptique is a boutique store that specializes in curated collections of contemporary women’s fashion. Their Instagram Shop showcases their carefully selected pieces, ranging from trendy clothing to stylish accessories. If you’re looking for unique and fashion-forward pieces to add to your wardrobe, Hiptique is the perfect Instagram shop to explore. With their visually appealing Instagram feed and convenient shopping experience, you can find your next favorite outfit with ease.

Shopping on Instagram has never been easier with these top Instagram shops. Whether you’re a fashion enthusiast or simply looking for some style inspiration, these Instagram shops offer a multitude of options to suit your preferences. Explore their Instagram Shops and enjoy the convenience of browsing and shopping the latest fashion trends all within the app.

Instagram Shop UpdatesInstagram Shop Updates

Instagram has recently undergone some updates that have affected the way users shop on the platform.

One notable change is the removal of the Shop tab from the navigation bar.

This change has raised questions among brands and users alike about where the Shop tab has gone and what the reasons behind its removal are.

Let’s explore these updates and their impact on brands and users.

Where has the Instagram Shop tab gone?

The Instagram Shop tab, which was once located in the navigation bar, has been replaced by the Reels tab.

This change was implemented by Instagram as part of their efforts to simplify the platform’s user experience. By prioritizing Reels, Instagram aims to provide users with a more streamlined and engaging content experience. As a result, the Shop tab has been moved to make way for this new focus.

Reasons behind the removal of the Shop tab

The decision to remove the Shop tab from the navigation bar was driven by a desire to simplify the Instagram experience for users. By removing the dedicated Shop tab, Instagram aims to make it easier for people to connect with their friends and interests without distractions. By streamlining the navigation bar, Instagram hopes to create a more user-friendly environment that encourages engagement and exploration.

The impact on brands and users

The removal of the Shop tab on Instagram has both positive and negative implications for brands and users. On one hand, brands may feel concerned about the decreased visibility of their products without a dedicated tab. However, this change also presents an opportunity for brands to incorporate their products more seamlessly into their regular posts and stories, potentially increasing engagement and conversions.

For users, the absence of the Shop tab means a less cluttered navigation bar and a more focused content experience. By eliminating the dedicated shopping feature, Instagram aims to create a more seamless and immersive user experience that centers around the content that users love.

With this update, users can more easily connect with their favorite brands and discover new products within their regular feeds and stories.

In conclusion, the Instagram Shop updates have resulted in the removal of the Shop tab from the navigation bar, with the Reels tab taking its place. This change was made to simplify the user experience and prioritize content consumption. While the impact on brands and users may vary, this update presents an opportunity for brands to integrate their products more seamlessly into their regular posts and stories, while also providing users with a more focused and engaging content experience.

How to Shop on Instagram: The Ultimate Guide


Frequently Asked Questions About How To Shop On Instagram

Where Has Instagram Shop Gone?

The Instagram shop has been replaced by the Reels tab on the navigation bar to simplify the user experience.

Why Is The Shop Tab Not Showing Up On Instagram?

The Shop tab on Instagram may not be showing up because it has been replaced by the Reels tab. Instagram removed the Shop tab to simplify the user experience and focus on sharing and connecting with friends. To shop on Instagram, you can explore tagged products in posts, save products in Reels, or visit the profile of a specific shop.

What Are The Fees For Instagram Shop?

The fees for Instagram Shop can be found in the Seller FAQs on the Checkout on Instagram website.

How Can I Start Shopping On Instagram?

To start shopping on Instagram, simply tap on an image or video with a shopping tag to reveal product details and shop directly from the app.

What Types Of Products Can I Shop For On Instagram?

You can shop for a variety of products on Instagram, including clothes, accessories, home decor, beauty products, and more.

How Do I Make A Purchase On Instagram?

Once you find a product you want to buy, simply tap on the “Shop Now” button, which will redirect you to the seller’s website or the Instagram checkout page.

Can I Save Items For Later?

Yes, you can save items for later by tapping the bookmark icon on a product’s page. This way, you can easily find and review them later.

How Can I Discover New Products On Instagram?

To discover new products on Instagram, you can explore the “Discover” tab or follow your favorite brands and influencers to see their latest recommendations.

Are There Any Fees For Shopping On Instagram?

There are no additional fees for shopping on Instagram. The prices you see on the app are the same as if you were shopping directly from the seller’s website.

Can I Shop Locally On Instagram?

Yes, Instagram allows you to shop from local businesses by using the “Shop Local” feature. You can support small businesses in your area and discover unique products.


Instagram includes tapping on tagged products in the feed and exploring posts, saving products in Reels, and browsing through shops on Instagram profiles. Setting up an Instagram Shop is essential for businesses looking to expand their reach and attract new customers.

By creating shoppable posts and stories, connecting Facebook channels, and adding Shopify products to the Instagram Catalog, businesses can easily showcase their products and drive sales. Instagram’s decision to remove the Shop tab may have been aimed at simplifying the app’s user experience, but it doesn’t change the fact that shopping on Instagram continues to be a lucrative opportunity for businesses.

With the right strategies and implementation, businesses can leverage Instagram’s vast user base and shopping features to maximize their sales potential. So, start exploring the world of Instagram shopping and take your business to the next level.

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